Hi, I'm Luke Holland.
I'm a senior interaction designer based in Edinburgh.
I design digital services that are clear, accessible, and shaped around real needs, whether that means rethinking a complex journey, shaping a design system, or prototyping something quickly to learn what works.
Over the past five years I've worked in government, media, and the third sector. Along the way, I've designed AI-powered tools, led accessibility programmes across multiple service areas, contributed to cross-org design systems, and developed trauma-informed research methods for working with people in vulnerable situations.
How I work
I work best in teams where everyone brings something different to the table, and where we're all trying to build something that genuinely helps people. Here's how I tend to approach things:
- I like to share rough ideas and get feedback quickly rather than working on designs alone. Some of the best solutions come from conversations around messy sketches.
- I pay attention to what users tell us, what the data shows, and what we observe - but I know none of these things tell the complete story on their own.
- I focus on the whole experience people have, not just individual screens. Often the most important moments happen between the obvious steps.
- I care about the words as much as the visual design. The language we use shapes how people feel about what we're asking them to do.
- I think about who might struggle to use something from the very beginning, rather than trying to fix accessibility problems later.
- When I'm designing for people going through difficult situations, I try to be especially thoughtful about how the service feels to use.
Experience
Senior Interaction Designer
Ministry of Justice
UX Designer
Sky (Media & Entertainment)
UX Designer
Shelter Scotland (Housing Charity)
Freelance UX/Web Designer
Various Clients
Skills & Approach
Strategic Leadership
Design & Research
Team & Collaboration
Technical & Systems
Outside of work
Outside of work, you'll usually find me out on my bike, digging through records, or catching live music. My taste is eclectic from indie to hip-hop to electronic, I enjoy discovering new sounds wherever I can find them.
Music plays a part in how I work too. It helps me think through complex problems and find creative solutions. Here's what I'm currently listening to: