Hello 👋
I'm Luke Holland
a designer based in Edinburgh.
I focus on creating digital experiences that are clear, accessible, and built with people in mind. From tackling the big challenges to refining the smallest details, I work to close the gap between technology and the people who use it.
My approach is particularly focused on designing for users under pressure, whether facing housing crises, financial stress, or accessibility challenges. I've developed methods that prioritise user wellbeing while delivering measurable outcomes.
Narration Tool
Breaking down barriers to financial guidance
Designed and tested an audio narration tool to help users engage with housing advice when reading felt overwhelming, especially those with dyslexia or under stress. Working closely with users, I developed an approach that felt supportive rather than clinical. Rolled out to high-impact content after positive feedback from neurodiverse users.
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Search Improvements
Delivering faster, more relevant search results
Improved mobile search experience and worked with developers to fix backend logic, reducing confusion and supporting users under pressure. My focus was on making the search feel helpful rather than frustrating. Changes led to fewer failed searches, shorter journeys, and better outcomes.
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Shelter Scotland Blog
Reflecting a new activist brand in two weeks
Redesigned the Shelter Scotland blog to align with their new brand direction, delivered in two weeks while learning a new design system and tool.
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